Ashley Cheng
Weber Shandwick for Ocean Spray
617-520-7109
ashley.cheng@webershandwick.com

OCEAN SPRAY INTRODUCES CRANERGY™ TO HELP FIGHT AMERICA'S ENERGY CRISIS

New Juice Drink Delivers Natural Energy

LAKEVILLE-MIDDLEBORO, Mass (March 19, 2008) –People across America are experiencing an energy shortage. With hectic, busy lifestyles, many Americans have become masters at multi-tasking but often need extra energy to keep them on the go. Millions turn to traditional energy sources like coffee and caffeinated soft drinks, which can provide a jittery jolt of energy often followed by a caffeine crash shortly after.  With the launch of its new Cranergy™ Energy Juice Drink, Ocean Spray is devoted to reenergizing busy Americans with a source of energy they can feel good about, providing a natural lift with an even-energy feel that can help provide that second wind to help Americans get stuff done.

Ocean Spray’s® Cranergy™ is naturally energizing and clinically shown to improve alertness and make people feel less tired1. With green tea extract, which is a natural source of caffeine; five B-vitamins, which support healthy energy production; and vitamin C, which can help boost immunity, Cranergy™ outpaces traditional energy drinks. Cranberries and green tea are also known to be high in antioxidants that help the body fight free radicals.    

Cranergy™ contains only 35 calories per eight-ounce serving. That's 50 percent fewer calories than other leading energy drinks, since it is sweetened with Splenda® Brand Sweetener.

Lower-calorie energy sources are helpful when trying to stay hydrated and energized throughout the day while remaining mindful of caloric intake. Dehydration and energy are closely linked as even a five percent reduction in body fluids can cause as much as a 30 percent loss of energy; so it's important to nourish and hydrate the body with essential vitamins and energy sources that help keep levels up naturally.

Cranergy™ is available in two flavors — Cranberry Lift and Raspberry Cranberry Lift — both made with real fruit juice from the finest Ocean Spray cranberries to provide the body with delicious nourishment. Beginning in March 2008, Cranergy™ can be found nationally in juice aisles across the country in 46-ounce plastic bottles or 12-ounce four-packs for “on-the-go” consumption at the suggested retail price of $3.99.

Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 50 Florida grapefruit growers. Ocean Spray was formed 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2006 earnings of roughly $1.5 billion.

1. According to research conducted by Provident Clinical Research & Consulting, Inc.