Ocean Spray Craisins® Team Up with the WNBA

Ocean Spray brings the natural goodness of Craisins to the WNBAs 2006 Be Fit Tour

LAKEVILLE-MIDDLEBORO, MA (June 21, 2006) This summer, Ocean Spray Craisins® Sweetened Dried Cranberries are teaming up with the WNBA and its nationwide mobile fitness initiative, the WNBA Be Fit Tour, which promotes the importance of health, fitness and self-confidence to teens and women through interactive activities and positive messages. Fans will have an opportunity to win Craisins/Be Fit prizes and learn how to incorporate Craisins into healthy and nutritional meals during cooking demonstrations.

The WNBA Be Fit Tour, a leading component of the Leagues Be Smart - Be Fit - Be Yourself program, visits high-traffic event locations in all 14 WNBA markets during the summer season and will be a primary feature of the 2006 WNBA All-Star game at Madison Square Garden on July 12, 2006.

Craisins and the WNBA are also conducting supermarket sweepstakes in several markets, allowing customers to submit an entry form found on the supermarket Craisins display for a chance to win a shot at $50,000. Two winners will be chosen in each market and will have the chance to make their shots during a designated WNBA game in their area. Consumer can visit the following area stores for details and their chance to win:

Charlotte: Harris Teeter (Sweepstakes begins June 7, Game Night July 1)
Connecticut: Stop & Shop (Sweepstakes begins July 2, Game Night August 3)
New York: ShopRite (Sweepstakes begins July 2, Game Night August 8)
Washington, DC: Giant (Sweepstakes begins July 2, Game Night August 11)
Chicago: Jewel (Sweepstakes begins July 6, Game Night August 4)
Houston: Kroger (Sweepstakes begins July 9, Game Night August 12)

Our Craisins® Sweetened Dried Cranberries are a perfect fit for the WNBAs Be Fit Tour, promoting the importance of healthy lifestyles, said Ken Romanzi, Ocean Sprays Chief Operating Officer. We are proud to work with the WNBA to deliver this important message to fans and families.

Craisins are another way Ocean Spray offers consumers the healthy goodness of cranberries, helping families live healthier lives. Made from real fruit, Craisins are naturally fat-free, cholesterol-free and a good source of dietary fiber, and a 1/3 cup of Craisins® Sweetened Dried Cranberries contains the same urinary tract health benefits as a serving of cranberry juice cocktail. Craisins® are great any time of day and are available in four surprisingly sweet flavors; Original, Cherry and Orange at the suggested retail price of $1.99 for a 6-ounce resealable, portable pouch.

WNBA Be Fit Tour on-site activities include Craisins Pop-a-Shot, where fans will shoot for great Craisins prizes and will also learn tips on how to make healthy nutritional choices by incorporating Craisins snack and picnic ideas. Skills in the Kitchen will teach fans how to prepare healthy recipes and delicious meals during on-site cooking demonstrations conducted by local celebrity chefs. Ocean Spray Craisins® will also sample product and conduct timeout promotional activities at select WNBA games throughout the 2006 season.

Ocean Spray is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 100 Florida grapefruit growers. Ocean Spray was formed 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2005 gross sales of about $1.4 billion.

The WNBA, which began play in 1997, is the longest-running women’s professional sports league in history. Featuring the world’s greatest female basketball players, the league’s ability to provide first-rate entertainment and excitement was recognized in a 2005 ESPN random poll that showed the WNBA is America’s most popular women’s sport.  Renowned off the court for its dedication to the community, the WNBA is deeply committed to WNBA CARES programs that improve the quality of life for all people, with a special emphasis on promoting health and fitness, breast health awareness, reading and youth basketball programs. For more information on the WNBA, visit WNBA.com.