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Vice President, Marketing Services
Yash Sikand is a 25-year veteran of the Consumer Product Goods (CPG) industry, focused on analytics, insights and strategy. His passion is to help companies create and execute strategies rooted in consumer insights, while driving efficiencies through use of analytics and processes.
Yash joined Ocean Spray in January 2018 and currently serves as Vice President, Marketing Services. In this critical role for the cooperative, Yash is developing and implementing a consumer centric approach, overseeing our Insights, Revenue Management, Integrated Marketing, Category Management and IBP Process teams.
“Ocean Spray’s beloved products and brand have such incredible strength and history. But what stands out for me is our unique cooperative structure. To know the strategic work I am doing to drive growth has a direct benefit to family farmers—it’s a responsibility I am excited about and proud of every day.”
He began his career conducting advanced analytics for CPG companies at AC Nielsen, after which he spent more than 20 years working in a variety of leadership roles with Philip Morris, Kraft, Wrigley and MillerCoors.