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The Moss family’s Wisconsin cranberry marsh, Elm Lake Cranberry Co. Inc., has been in operation since 1901. Mike and Diane are the third generation of her family to own the farm, which her grandparents began working on as a young couple and were eventually able to purchase. Mike and Diane bought the marsh from her parents in 1998, continuing the tradition of cranberry growing and raising three children there. In recent years, their son John and his wife Melissa moved back to the farm to raise their five daughters. John brings an expertise in technology to the business that will shape the family’s future. “I’ve come to understand the way my parents and fellow cranberry growers love the land they work and live on,” shared Diane. “I’m continually amazed at how we as cranberry growers help each other to be successful farmers, especially in the Ocean Spray community, as we are all in this business together and are family.”