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If you like cranberry cocktails and bog-wild sips. If you're not into basic. If you live life boldly.
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Celina Li
Chief Commercial Officer and General Manager, International & Ingredients
Ocean Spray’s products are enjoyed in over 100 countries around the world. As Chief Commercial Officer and General Manager for the International & Ingredients businesses, Celina drives the ongoing growth of Ocean Spray branded products outside of the U.S., as well as leads the agricultural cooperative’s business-to-business global ingredient division. She has oversight and management of the profit and loss (P&L) for these critical business divisions to continue driving international expansion for Ocean Spray.
“I’m honored to join Ocean Spray, a truly purpose-driven cooperative, and help realize the incredible potential to further expand our global footprint. We’re going to reach new geographies, serve new consumers, bring innovative, nutritious products to families around the world, and build a sustainable growth platform for our more than 700 family-owned farms and future generations to come.”
Celina is an accomplished growth executive with an established track record of building and leading global consumer businesses and brands, via transformative strategies, agile execution, and organization development. She comes to Ocean Spray from The Coca-Cola Company, where she served as Vice President & General Manager of Water, leading the multi-billion $ water portfolio (across DASANI, smartwater, and sparkling waters) to market-leading growth. Previously she served as the Vice President of Strategy & Insights, Coca-Cola Canada, and Group Director, vitaminwater.
Prior to Coca-Cola, Celina was Global Director Stella Artois & Beyond Beer at Anheuser-Busch Inbev, held Gillette & Venus brand management roles at Procter & Gamble, and advised leading corporations and private equity firms on strategy and acquisitions with Bain & Co. Celina earned an MBA from Harvard Business School, and an MS in Financial Engineering and dual BS in International Finance & Computer Science from Shanghai Jiaotong University.
