Cranberries or Raisins?
Why Choose Cran?
Ocean Spray Ingredients offers a variety of Sweetened Dried Cranberries, so you can find the perfect solution to replace raisins in any application. Sweetened Dried Cranberries are tart, bold and bright—beyond that, cranberries may support your health and nutrition goals, as well as, meet the criteria for consumer preference and cost-effectiveness. There’s no better time to convert (or cran-vert) from raisins to cranberries as your go-to dried fruit of choice.
Health & Nutrition
• Sweetened Dried Cranberries have comparable polyphenols to raisins. • Studies have demonstrated that consuming one serving (42.5 g) of sweetened dried cranberries may help urinary anti-adhesion activity of Escherichia coli, whereas the same serving of raisins does not produce this effect.*
Consumer Taste Preference
• Consumers prefer the sweet-tart flavor of Sweetened Dried Cranberries over raisins, making them a great fit across categories such as snack bars, salad toppers, refrigerated snack packs, bakery and more.** • Sweetened Dried Cranberries have a bright red color and are a great flavor carrier, making them ideal for both sweet and savory applications.
Product Cost
• Since 2022, prices for Sweetened Dried Cranberries prices have declined, while commodity costs for other ingredients, such as raisins, have risen. • The price of raisins and Sweetened Dried Cranberries are currently close to parity, making now the ideal time to cran-vert!
Ready to Make the Switch?
Sources: *Greenberg JA, Newmann SJ, Howell AB. Consumption of sweetened dried cranberries versus unsweetened raisins for inhibition of uropathogenic Escherichia coli adhesion in human urine: a pilot study. J Altern Complement Med. 2005;11(5):875-8. doi: 10.1089/acm.2005.11.875.,
** 2023 Toluna SDC vs Raisin Assessment (n = 400)