In 1930, three cranberry farmers, Marcus Urann, John Makepeace and Elizabeth Lee, turned their passion for the cranberry and their farming way of life into something truly special: Ocean Spray.
They understood that together their three small, independent cranberry farms were stronger. Their farms were also better able to bring all the benefits of their beloved superfruit, the cranberry, to more consumers. Today, with more than 700 farms spread across the United States, Canada and Chile, Ocean Spray’s farmer-owners produce 65% of the world’s cranberry crop.
After launching jellied cranberry sauce, the cooperative’s first product, Ocean Spray grew very quickly, as more and more small cranberry farmers saw the benefits of a cooperative structure:
- Earning 100% of the profits from their hard work instead of being at the mercy of the marketplace.
- Knowing which products their cranberries were used in and guiding how they were sold to the consumer.
- Sharing in the joy of producing products consumers love—ones that make a positive impact on their health while building a sustainable future for the planet and their families.
Now more than 90 years later that remains part of Ocean Spray’s commitment with our farmer-owners, working the same land as generations before them, connecting farms to families for a better life.